Pet Food Processing: New dog-centric brand launches, honing its focus on sustainable Omega supplements

A new dog brand has launched with sustainability at the forefront. William Smolen, founder of WagWell was determined to meet consumer demand for a more sustainable alternative to marine-based Omega sources. WagWell turned to the first-ever proprietary blend of Ahiflower, a plant-based source of Omegas that is sustainably harvested.